The thing people want will always be better than the thing they have. A real product can never beat a mythical product in features, specs, performance, and price. But instead of focusing on the machine in its own rights, people are focusing on comparisons with a mythical, 27” iMac. Had the Studio been purely additive, few would have complained. Mac Studio begins its life by taking the life of another beloved product: the 27” iMac. From a marketing standpoint, that is all upside. A Mac Studio is the machine Apple thinks will inspire you to view yourself and your work that way. Your studio is where you go to be your best self and make your mark on the world.
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It could even be the rickety cart at the foot of your bed where you crank out a podcast with a $50 mic and a free DAW. It might be a place where you make special effects for blockbuster movies. A creative studio might be your modest space where you dabble in colors.
Mac Studio, on the other hand, focuses on the gear without being pretentious.
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It, along with the Pro XDR Display is the gold Apple Watch of Macs. In the case of the Mac Pro, it means gaudily over-built to the point that no one should take it seriously. In most of Apple’s products, it is just a dog-whistle for expensive and premium. I have always hated the Pro nomenclature. Do you need “professional grade” equipment? What does that even mean? It is pandering to the lesser angels that lurk within us all. Lets get started: A Better NameĪre you a Mac Professional? If not, then why would you ever consider buying a Mac Pro? It is a limiting naming scheme that borders on elitism. But I do have some thoughts on the product and would love to see if they are in line with yours. I will most likely not be reviewing it because I am unqualified to do so in a way that would be meaningful to the people who can get the most use out of it. I’m thrilled at what it turned out to be. I have been waiting for them to release a prosumer desktop. My plan is to walk into an Apple Store on the 18th and walk out with my new desktop.
I already have $2,000 worth of Apple gift cards set aside. I am going to buy a Mac Studio Max edition.
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